Hi I'm Rani Keohane, I am an Indigenous sailor who built this sustainable activewear brand out of need for active water wear while working in the boating industry for many years. Initially I needed suits that would be comfortable and durable for full days of pulling up anchors and sails and a variety of watersports activities. Soon after I started designing I realized I wasn't the only one with unique active-swimwear needs of a life lived in and on the water. Ranifly was launched in my Caribbean home of the Virgin Islands and most recently moved to the big city of Honolulu to pursue sustainability.
Right now textile production is the world’s second most polluting industry after the oil industry. The total greenhouse gas emissions from textile production currently stands at 1.2 billion tons annually and this is more than all international flights and maritime shipping combined.
Polyester is now the most commonly used fabric in clothing, having overtaken cotton (which also has a huge ecological impact) early in the twenty-first century. For polyester and other synthetic materials, the emissions for production are much higher as they are produced from fossil fuels such as crude oil. Any fabric that stretches or doesn't absorb water is made at least partially or wholly from plastic.
Substituting virgin polyester with its recyclable counterpart offers up to a 90% reduction of toxic substances, a 60% reduction in energy usage, and up to a 40% dip in emissions. Those are really big numbers.